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Why Chewbr exists

Most creator tools are built by people who've never finished a video.

We're not famous YouTubers. We're two builders who kept stalling on our own uploads, got tired of holding the workflow together with twelve browser tabs, and built the thing that fixes it. This is us doing it in the open.

The honest version

  • Y Combinator badge
  • Exit story
  • Million followers

We don't have a Y Combinator badge. We don't have an exit story. We don't have a million followers between us.

What we have: two years of conversations with creators about why the workflow falls apart, a working build we use every day, and a 47-point system that holds the thread when your energy dips.

2+

years listening

47

checklist tasks

2

builders

The pattern we kept seeing

Same story, every creator we talked to.

The problem was never effort — it was twelve tools that didn't talk to each other. The moment energy dipped, the whole thing collapsed.

Monday

NotionDocsProcreate

Big creative energy. Three video ideas in Notion. Title brainstorm in Google Docs. Thumbnail sketches in Procreate.

Thursday

FigmaNotionSheetsDriveDiscordTab 6Tab 7Tab 8

Where did I put the script? Was the thumbnail in Figma or Procreate? Did I update the sponsor tracker? Twelve tabs. Half-finished.

Sunday

Three videos behind. Brain too fried to write. Wondering if you're cut out for this. (You are. The workflow just wasn't built for the way your brain works.)

What we built

One system. Five phases. Designed not to fall apart on Thursday.

01

Plan

8 tasks

Hooks, scripts, working titles

02

Produce

11 tasks

Shot lists, B-roll, edit handoff

03

Package

12 tasks

Title, thumbnail, metadata

04

Post

6 tasks

Chapters, end screens, captions — every item

05

Promote

10 tasks

Shorts, Community posts, threads, newsletter

Chewbr is a workflow with a memory. When your energy dips, the system holds the thread for you. When you come back, you know exactly where you were.

The mechanic that holds it together

Streaks + accountability partners.

Not a badge bolted on top. The whole thing is built so the day you don't want to show up is the day it's easiest to. Miss one and you get a comeback, not a guilt trip.

Who's building this

Two of us. No team. No investors.

01
Chris
Brand, copy, marketing, supportOn set

Runs brand, copy, marketing, and every priority support email. Spent two years writing creator workflows on whiteboards before any of this got built.

“I don't have a million followers. I've got eight years of running my own business, and a lot of creator friends who burned out doing it the hard way.”

02
Corey
Everything technicalOn set

Builds everything technical: the app, the databases, the payments, the workflow engine. Wrote his first program before he could legally drink, and still finds the database the calmest part of any project. Hates being on camera, which is why we mostly write.

“Still find the database the most calming part of any project.”

How we work.Here's how it actually works. We build remotely, just the two of us. Chris owns the brand and commercial calls, Corey owns the technical ones. The big decisions we make together, and we write the work down as we go, disagreements included. That's the company.

What we believe

Four things we believe, plainly.

Solo creators deserve agency-grade tools.

Most "pro" creator software is priced for studios. We charge what one creator can actually sustain.

The workflow is the product.

Not features. The five-phase system is what makes Chewbr different — and the only thing we won't water down for growth.

Free should mean free.

Affiliate revenue makes every signup worth something, so the free tier stays real, with no bait-and-switch.

Building in the open works better.

Real numbers, real disagreements, real money. The Founders newsletter, the build log, the public roadmap.

Where we are right now

Pre-launch. Beta opens 25 July.

Chewbr Ltd is mid-incorporation: Founders purchases are billed by Chris's existing company, CRS Store Ltd, and assigned to Chewbr Ltd once it's formed. Our accountant signed it off. Nothing changes for you.

NOW

Today

Working build

Working build, used daily by both of us.

25 JULY

Next

Beta opens 25 July

Beta opens 25 July. Founders get in first.

LAUNCH

Then

Public launch

Public launch. Free and Pro open to everyone. The Founders Package retires when the 100 sell.

Join us

Want to be part of how this gets built?

Two ways in. Join the waitlist and we'll tell you the day beta opens. Or back the build now as one of the 100 Founders.