Knowledge Bank
3 min read
The media kit, and writing the about section for the buyer
Most of the page fills itself. The two or three sentences you write decide whether anyone reads the numbers.
Not sure where your workflow leaks? The free 3-minute workflow audit will tell you.
A media kit is the one page you send when a brand asks what you are about. Hardly any creators have one ready, so the answer usually arrives as a long email with the numbers buried in paragraph three. This builds the page from your channel facts and hands you a PDF.
Most of it fills itself
| Section | Where it comes from |
|---|---|
| Subscribers, lifetime views, videos published | Your connected channel |
| Creating since, country, handle | Your channel profile |
| Brand colours | Pulled from your channel logo, and editable |
| Rates | Your saved rate card, if you have built one |
| About, and the three featured videos | You. These are the only real decisions |
Because the rates section reads your saved rate card automatically, building that first means the kit arrives complete. Doing it the other way round leaves an empty section you will forget to come back to.
The about section is the whole document
Two or three sentences, and they decide whether anyone reads the numbers underneath.
"I make videos about photography" describes you. "Hobbyist photographers deciding what to buy next" describes the thing being sold. The second one lets a brand work out in one line whether their product fits, and that is the entire job of the paragraph.
Choose the three videos deliberately
Featured videos are a pitch rather than a leaderboard. The instinct is to pick your three biggest, and that is often the wrong set.
Pick the three that represent what a sponsor would be buying. A video that went viral for reasons you cannot repeat sets an expectation you will then fail to meet. Three videos that look like the video they would appear in is a stronger argument, even at lower view counts.
If one of your three is a previous sponsored integration that went well, lead with it. It answers the question they have not asked yet, which is whether you can do this without it landing badly.
Check the colours on paper
The brand colours are lifted from your channel logo, which is a sensible default and occasionally produces something that reads badly printed or on a projector.
Look at the preview before you download. A pale colour that works on a dark channel banner can vanish entirely on white, and this is a document that will get forwarded, printed and screenshotted by people you never meet.
Keep it current
Numbers age. A kit quoting figures from eight months ago undersells you if you have grown and misleads if you have not.
Regenerate it before every send. It takes a minute, and the version sitting in your downloads folder is always older than you think.
Keep reading
Pricing the work is covered by the brand rate card, and the wider approach is in sponsorships for small channels. If you want a single link rather than a PDF, the link-in-bio page does that job.