Analytics segment

Open advanced mode in YouTube Analytics, choose Add segment, and every metric on the page narrows to a defined group: returning viewers, one country, traffic from search, a date range, or several at once. YouTube ships presets and you can save your own. Comparison is the point. Retention averaged across everybody says very little, while retention for subscribers set beside retention for browse traffic tells you who your opening was written for. A segment applies to the report in front of you rather than to the whole account.