Audience retention

Studio plots it as a curve across the runtime, with the height at any point showing how many of the people who started are still there. A steep early slope means the opening is losing people. A sudden cliff twenty minutes in points at one specific moment worth watching back with the sound up. Studio pairs the curve with average view duration in minutes and seconds and with average percentage viewed. Most creators read the headline percentage and stop, which throws away the useful half. The curve carries the instructions, because it shows where viewers left, which the headline number can never tell you.