Talking head

Most creator channels are built on this one shot. Everything else on the timeline hangs off it, and B-roll mostly exists to cover its cuts. Because the shot is so plain, small choices carry more weight than they should. Eyeline on the lens rather than on the screen, some depth behind you, a lens long enough to be kind to a face, and a microphone close enough that the room does not swallow you. A weak talking head cannot be rescued in the edit, so the time spent on framing and sound before recording is worth more than any effect added afterwards.