YouTube Shopping Affiliate Program

The affiliate side of YouTube Shopping launched in 2023, and it opened product tagging to creators who sell nothing of their own. Once approved, you attach products from participating retailers to videos, Shorts and live streams, a shelf appears under the player, and a purchase through it earns you a commission. Each retailer sets its own rate and its own attribution window, both visible in Studio before you commit to a tag. Availability is restricted by country and by channel type. For plenty of creators the option is not there at all. Tags that repeatedly break the guidelines draw escalating warnings and eventually cost the channel its access.