Average Percentage Viewed

Studio shows both figures side by side. A twelve-minute video with an average view duration of three minutes has an average percentage viewed of 25 percent.

The percentage flatters short videos and punishes long ones, because the same three minutes of attention reads as 60 percent on a five-minute video and 10 percent on a half-hour one. Comparing it across very different runtimes tells you close to nothing. Inside one length band it earns its keep, where a drop usually means the packaging is pulling in people the video does not suit.