Display Ad

Of the advertising around a monetised video, display units are the quiet ones. They occupy space next to the player or above the suggested list on desktop web, as an image or a banner, and nothing about them interrupts what the viewer came for. Availability is the catch. That space does not exist in the mobile apps or on a television, so a large slice of any audience will never be shown one. Creators sometimes picture these units when they think about where ad money comes from. The formats carrying it are the video ads that play before, during and after the upload, and those reach every surface.