Monetisation & Revenue
Membership Perks
Also called: perks, member benefits, custom emoji
Members pay monthly and get a set of benefits defined per level. YouTube supplies the standard ones: a loyalty badge beside their name in comments and live chat that changes as the membership ages, custom emoji they can use in your chat, and members-only videos, posts and live streams. Everything past that is yours to invent, within limits. YouTube bars downloads of its content as a perk, in-person one-to-one meetings, anything decided by prize draw, and perks aimed at children.