Analytics, Retention & Metrics

Net subscribers

Also called: net subs, subscriber change

Studio reports gains and losses separately, and the net figure is the difference. A video can bring in several hundred new subscribers and still show a small net gain if it also prompted unsubscribes elsewhere on the channel that day. Losses are normal at every size, so a non-zero unsubscribe number on its own says little. What the public counter shows will not match your Studio figure exactly. Counts above a thousand are abbreviated for viewers, and the number lags, so comparing the two and worrying about the gap wastes time.

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