Packaging: Titles, Thumbnails & Hooks

Power words

Also called: trigger words, emotional words

Banned, brutal, ruined, finally, nobody, insane. Each carries feeling before the sentence has done any work, which is why direct-response copywriters have kept lists like these for a century.

They earn their place when the word is true of the video. A title calling a result brutal on a video where very little happened teaches your audience to discount every title after it. Volume is the other failure: if every upload shouts, none of them do, and the words stop registering as anything. Keep the loud ones for the videos that can carry them.

More in Packaging: Titles, Thumbnails & Hooks

All 65 Packaging: Titles, Thumbnails & Hooks terms

Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.