Packaging: Titles, Thumbnails & Hooks
Power words
Also called: trigger words, emotional words
Banned, brutal, ruined, finally, nobody, insane. Each carries feeling before the sentence has done any work, which is why direct-response copywriters have kept lists like these for a century.
They earn their place when the word is true of the video. A title calling a result brutal on a video where very little happened teaches your audience to discount every title after it. Volume is the other failure: if every upload shouts, none of them do, and the words stop registering as anything. Keep the loud ones for the videos that can carry them.
More in Packaging: Titles, Thumbnails & Hooks
- All caps
- Auto-generated thumbnail
- Background removal
- Bait-and-switch
- Beastification
- Before-and-after thumbnail