Monetisation & Revenue
Revenue Diversification
Also called: diversified income, multiple income streams, income diversification
Ad revenue, sponsorships, affiliate income, memberships, a product, a client list. Revenue diversification is holding several of these at once so no single one can take the business down with it, which matters more for creators than for most small businesses because the platform can change the rules overnight.
The version that goes wrong is seven half-built income lines and none of them working. A second stream only counts once it survives a week without your attention.