Monetisation & Revenue
Store Tab
Also called: channel store, store
Connect a channel to YouTube Shopping and a Store tab appears alongside Videos and Playlists, holding whatever products have been attached to it. Those can be the creator's own merchandise pulled from a connected store, or other brands' products they earn commission on, and the affiliate side of that only opened up in 2023. Before then the tab covered own-brand product lines alone. Products can also be tagged inside individual videos and in descriptions. The tab gathers them in one place, a shop window that happens to be permanently open.