Monetisation & Revenue
YouTube Select
Also called: Google Preferred
Advertisers buy it on a reservation basis through Google Ads, Display and Video 360, or a sales contact, choosing lineups grouped by subject such as sport, music, gaming or beauty instead of picking channels one by one. For the buyer the appeal is scale and brand safety in a single purchase, with the inventory checked against suitability standards.
YouTube curates the lineups itself, so there is no form a creator fills in. Most creators meet the name only in a media plan a brand sends over, where it describes which part of YouTube the campaign money is going to.