YouTube Premium Revenue

Premium members pay a monthly fee and see no advertising, so ad money cannot pay for those views. A share of the subscription revenue gets distributed to creators according to member watch time instead, and it lands in Analytics beside ad earnings with no separate setup. It sits inside the same Partner Program tier that unlocks advertising revenue. The misconception worth clearing up is that a view from a Premium member earns nothing. It pays from a different pot, and the amount shifts month to month with total subscription revenue and with how watch time across the whole platform divided up that month.