Answer Engine Optimisation

Ask ChatGPT, Gemini or a Google AI summary a question and you get a written answer with a few sources attached underneath. Answer engine optimisation is the work of being one of those sources. Ideally it is the one the answer was built from. Day to day that means putting the direct answer near the top, in the words people actually type, short enough to be lifted whole, and worded the same way everywhere a model might read you. It overlaps heavily with ordinary search work and carries few tricks of its own. The difference is the outcome. A citation and a mention can do their job without ever producing a click.