Anchor text

When a page links to another page, the words inside the link are its anchor text. Search engines read them as a description of the destination. That is why click here wastes the signal while a phrase describing the target page does not. For a creator running a site alongside a channel, this is the difference between 100 links reading watch the video and 100 reading how to light a small room on a budget. Vary the wording naturally across your own pages, because an identical exact-match phrase repeated on every link looks manufactured and has been treated as a spam pattern for years.