Audience, Community & Membership

Audience entitlement

Also called: fan entitlement

Watch enough hours of one person and the brain files them as somebody you know. That much is ordinary. Entitlement is the step after, where a viewer decides the relationship comes with obligations: a video on the promised day, a reply to their message, an explanation for the break, a say in what gets made next. It shows up as anger wildly out of proportion to whatever triggered it.

The defence is unglamorous and it only works if you build it early. Decide which parts of your life are on the record and which are off it. Hold that line on a good day as well as a bad one, and remember that the people writing paragraphs are a very small slice of the people watching.

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