Before-After-Bridge

The structure runs before, after, bridge. State the problem as the reader currently lives it, describe the version of their life without it, then introduce whatever closes the gap. Direct response writers have used it for decades because it front-loads recognition: nobody cares about the bridge until they have agreed with the before. Creators borrow it for hooks and sponsor reads. The failure mode is a before written from the seller's point of view, generic enough to describe anybody, which the reader skims past without recognising themselves in it.