Packaging: Titles, Thumbnails & Hooks

Colour contrast

Also called: color contrast, high contrast, tonal contrast

Contrast arrives in three forms: light against dark, warm against cool, and saturated against muted. A thumbnail that reads beautifully at full size on a monitor can collapse into mush in a feed. The check takes ten seconds. Shrink it to the width it occupies on your own phone, squint, and see whether the subject still separates from the background. Grayscale it too, which catches two colours that differ in hue while sharing near-identical brightness. On Shorts it matters far less, since most Shorts views come from the swipe feed where no thumbnail shows before playback.

More in Packaging: Titles, Thumbnails & Hooks

All 65 Packaging: Titles, Thumbnails & Hooks terms

Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.