Policy, Copyright & Compliance

Digital Millennium Copyright Act

Also called: DMCA

The DMCA passed into US law in 1998 and set the bargain the whole platform runs on. A host that removes allegedly infringing material promptly on notice keeps its safe harbour. It cannot be sued for what its users uploaded. Rights holders get a standard form for demanding removal, and uploaders get a counter-notification that puts the material back after a waiting period unless the claimant goes to court.

Both forms carry a penalty-of-perjury declaration, which is worth reading before firing one off in temper. A DMCA takedown is also a separate mechanism from a Content ID claim: Content ID is YouTube's own private matching system and sits outside the statute entirely.

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Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.