Earnings Per Click

Divide the commission you earned by the clicks you sent and you have earnings per click. Send 500 clicks, earn $250, and your EPC is 50 cents. Affiliate networks usually quote EPC per 100 clicks instead, so a network figure of $50 describes the same performance as your 50 cents; check which convention a number uses before comparing anything. EPC folds conversion rate and commission size into one figure, which makes it the quickest way to compare a programme that pays a large commission rarely against one that pays a small commission often.