Brand Deals, Sponsorship & Business
Conversion rate
Also called: CVR
Define the denominator before the number means anything. Sales divided by visitors to a page is one rate; sales divided by clicks from a video description is another, and the two can differ by an order of magnitude. Creators track it on a sign-up page, a product checkout, an email list, and in a channel context as subscribers gained per view.
Small numbers make it jumpy. Two purchases from forty clicks reads as five per cent and tells you very little, so wait for volume before acting on a change. The other trap is improving the rate while the traffic quietly gets worse.