Analytics, Retention & Metrics

Geography report

Also called: top geographies, viewer countries, geography

Sitting in the audience side of analytics, this report ranks countries by views and watch time. Two uses make it worth opening. Ad rates differ enormously between markets, so two channels with matching view counts can earn very different money, and a channel whose audience mostly lives eight time zones away is publishing at the wrong hour without knowing it.

Treating the split as a scoreboard is the mistake. A large share of views from a low-paying country tells you who found the work, and chasing a different mix rarely moves it.

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