Haul

Shopping bags come out and each item gets held up, described, tried on or tested. Fashion and beauty made the format, and it has spread to groceries, tech, homeware and anywhere else people buy in quantity. It works because the viewer is shopping vicariously and getting an opinion before spending their own money. Two things keep it honest. Gifted or sponsored items need declaring, and audiences are quick to spot a haul that is really an unlabelled advert. The format is also tied to what is current, so a haul dates in a way an evergreen tutorial does not.