Ideation

Runs on inputs: audience questions, comment threads, search and trend data, outliers from other channels in the niche, your own back catalogue, and whatever you personally find interesting this week. The discipline is separation. Generating and judging at the same moment kills ideas before they are developed enough to be judged fairly, so most working systems collect first and score later against whatever the channel actually cares about. The output is a bank you can draw from on a week when nothing occurs to you, which is the whole point. The alternative is deciding what to film on the morning you were meant to film it.