Analytics, Retention & Metrics
Lagging indicator
Also called: lagging metric
Lagging indicators report the result. Subscriber count, total watch time and revenue all belong here, because by the time they move, the decision that caused them was made weeks earlier. They are honest and they are slow.
Running a channel entirely on them is the mistake. A subscriber graph that flattens tells you something went wrong without telling you what, and by then you have shipped six more videos on the same assumption.
More in Analytics, Retention & Metrics
- Absolute audience retention
- Advanced mode
- Analytics data delay
- Analytics dimension
- Analytics export
- Analytics groups