Analytics, Retention & Metrics

Lagging indicator

Also called: lagging metric

Lagging indicators report the result. Subscriber count, total watch time and revenue all belong here, because by the time they move, the decision that caused them was made weeks earlier. They are honest and they are slow.

Running a channel entirely on them is the mistake. A subscriber graph that flattens tells you something went wrong without telling you what, and by then you have shipped six more videos on the same assumption.

More in Analytics, Retention & Metrics

All 98 Analytics, Retention & Metrics terms

Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.