Made for kids

Every upload has to be declared child-directed or not, a requirement that came out of YouTube's 2019 settlement with the US Federal Trade Commission over COPPA. Setting a video as made for kids turns off personalised advertising, and with it go comments, the notification bell, cards and end screens, save to playlist and watch later, live chat, Super Chat and channel memberships. The video still plays. What disappears is everything that would collect data on a child or build a relationship with one. The test is whether the video is aimed at under-13s through its subject, its characters and its presentation, and whether children happen to enjoy it does not come into that judgement. YouTube runs classifiers across uploads as well and can override a declaration it thinks is wrong.