Other Platforms & Creator Culture
Podcast network
Also called: podcast collective, show network
The network sells advertising across its slate, so a small show reaches buyers it never could alone and the buyer gets one invoice for a package. Shows cross-promote each other, and larger networks add production, editing, distribution and legal support on top.
The terms decide whether it is a good deal. Read the revenue share, the length of the term, whether the network owns the show name and the feed, and what happens to the audience if you leave. A network that controls the RSS feed controls the listeners. Independent shows increasingly take a sales representation deal on its own and keep everything else in house.