Filming & Production

Push in

Also called: dolly in, slow push

A push in physically moves the camera closer, usually on a slider, dolly, gimbal or a careful handheld walk. Editors use it to lift a moment. A frame closing in as someone reaches the point of a story reads as the audience leaning forward. Slow is the whole trick, because a fast push registers as urgency or comedy. A zoom looks visibly different, compressing the background instead of changing perspective, which is why a slow push feels natural where a slow zoom feels like a documentary reconstruction. In talking-head videos a punch-in cut does a related job with no camera movement at all.

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