Packaging: Titles, Thumbnails & Hooks

Title character limit

Also called: 100 character limit, title length limit, character limit

Studio stops accepting input at the hundredth character, spaces included, and the counter under the field tracks it as you type. Nothing longer can be saved.

Almost nobody is constrained by the cap, because titles get truncated on screen long before they reach it, and the cut-off point moves with the surface, the device and the layout. A phone home feed, a desktop suggested column and a search result all stop in different places. Load the part that earns the click into the opening words and treat everything after it as a bonus.

More in Packaging: Titles, Thumbnails & Hooks

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Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.