Title formula

Every channel drifts into a handful of shapes that work on its audience, and a formula is one of those shapes written down so it can be reused. The number list, the head-to-head, the time-boxed challenge and the plain question turn up everywhere.

Use one to get into a draft. Running a single shape until your channel page reads like a template is where it goes wrong, because a pattern that predictable has stopped doing any work for you.