Analytics, Retention & Metrics

Views by subscription status

Also called: subscribed vs not subscribed, views from subscribers, watch time from subscribers

Sitting in Advanced mode as a breakdown you can apply to most reports, this split shows how much of a video's performance came from the audience you already have. Retention is where it earns its keep. Comparing average view duration for subscribers against non-subscribers shows whether a video held the people it was made for, or whether it found a different crowd entirely. A high subscriber share is not automatically good news, since it can mean the video never travelled beyond people who already knew you.

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All 98 Analytics, Retention & Metrics terms

Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.