Affiliate Hub

Access depends on being accepted into YouTube's Shopping affiliate programme, which opened in 2023 to creators who sell nothing of their own. Approval requires membership of the YouTube Partner Program and a channel based in one of the countries where the programme operates. Music channels and channels set as made for kids are excluded.

Inside the hub you filter by brand, category, commission rate and price, add products to your shelf, then tag them in videos, Shorts, live streams and the store on your channel page. Commission arrives when a viewer buys through the tag. Repeated tagging that breaks the guidelines escalates through notices and a warning to losing access entirely.