Affiliate Network

Brands can run an affiliate programme themselves, and plenty do. A network sits in the middle instead: the brand lists its programme, creators apply, and the network issues the tracking links, records the sales and pays everybody on one schedule. Impact, Awin, ShareASale and CJ are the names you meet most often, and gear-heavy niches usually have their own. The appeal for a creator is admin. One login and one payment threshold can cover dozens of brands. Cookie windows, commission rates and approval rules still vary programme by programme inside the same network, so read the terms of each one you join.