Attribution

Every system makes its own call about what caused an outcome. Studio assigns a view to browse, search, suggested or external. Your web analytics assigns a sale to the last link clicked, or the first, or splits it between them, depending on a model somebody picked months ago. None of them sees the viewer who watched a review in March and typed the brand name into Google in June. Creators hit this hardest with sponsors, who count discount code redemptions against a promised view count and conclude the placement failed. Agree the model before the campaign runs.