Discount code

It does two jobs at once, which is why brands favour it: the viewer gets a reason to act now, and the brand gets attribution without relying on a tracking link surviving a copy and paste. Usually your name or handle, occasionally a shared campaign code, and commonly worth ten to twenty per cent. Read the terms before you read it out on camera. Check whether it stacks with existing sales, when it expires, how you get paid, per redemption or a flat fee, and what happens to your earnings if the brand runs a site-wide promotion that undercuts your code. Say it and show it on screen, because codes get mistyped.