Brand ambassador

The deal usually runs for months, covers several videos plus appearances and social posts, and pays on a retainer. The brand is buying continuity, since the same face repeating the same recommendation reads as belief rather than as an advert.

The trade for the creator is exclusivity. Ambassadorships almost always block competing brands in the category for the term and often for a period afterwards, so a year with one drinks brand takes every other drinks brand off the table. Check how the category is defined before signing, because a loose definition can quietly rule out half your future sponsors. Disclosure applies to each piece the same as any paid post.