Monetisation & Revenue

Creator Music

Also called: YouTube Creator Music, licensed music revenue share

Music is the fastest way to get a video claimed, and Creator Music exists to take that risk off the table. Inside Studio you browse a catalogue of licensed tracks and choose how to pay. Buying a licence up front keeps the video fully monetised for you. Taking the revenue share option costs nothing to start and hands the rights holder an agreed cut of that video's earnings instead. The programme launched in the United States in 2022 and expanded to more countries the following year, so what you see still depends on where the channel is based and whether it is in the Partner Programme.

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