Monetisation & Revenue

Demonetisation

Also called: demonetization, demonetised, getting demonetised

At video level, YouTube's ad-suitability systems mark a video as unsuitable for most advertisers, ads are limited or switched off, and the creator sees a yellow icon in Studio. That decision can be appealed for human review. At channel level, demonetisation means removal from the Partner Program, which is a far heavier outcome and follows repeated policy problems instead of one awkward video. Worth separating from copyright: a Content ID claim also diverts revenue, but the money goes to the claimant, and the mechanism behind it is unrelated.

More in Monetisation & Revenue

All 130 Monetisation & Revenue terms

Trying to put this into practice? The Chewbr Knowledge Bank walks the whole upload workflow, phase by phase.