Other Platforms & Creator Culture
Doomscrolling
Also called: doom scrolling
Doomscrolling means staying in a feed past the moment it stopped paying anything back, usually on bad news or low-grade outrage. The word spread during 2020 and has widened since to cover any scroll a person struggles to put down. For creators it matters from the other side of the screen: vertical feeds make the next item effortless, so a viewer who swipes is usually gone before they worked out what they were looking at.