Instagram

Started as a photo square, now built around Reels, Stories, direct messages and a shop tab, with a feed mixing people you follow and recommendations. For a video creator it usually does two jobs: a shopfront a brand looks at before making an offer, and a second audience for short vertical clips. Reposting Shorts wholesale is the common mistake, since Meta has said it gives less reach to video carrying another platform's watermark, and the audience there expects a different rhythm anyway. Treated as its own surface with its own edits, it repays the time. Treated as a dumping ground, it stays quiet.