Facebook

Creators write it off on demographics and miss that it remains one of the largest audiences online, skewing older and reaching plenty of people who never open TikTok. Reels is the format that travels. Meta pushes the same vertical video across Facebook and Instagram at once, and Groups are the other surface worth your time, because a group built around your subject often outperforms a page: posts from groups people joined still reach them. Monetisation runs through in-stream ads and performance bonus programmes, which come and go by market. Treat it as somewhere to repost vertical video you already made.