Live Streaming & Premieres
Live shopping
Also called: shoppable live stream, live commerce
On YouTube it runs through the Shopping features. You tag products, a Shopping button appears on the player, and you can pin one item so it surfaces while you talk about it. Up to 60 products per stream, and you can add tags afterwards in Studio so the replay carries them too. Creators without a store of their own join the Shopping affiliate programme and tag goods from participating merchants for commission. Studio's Shopping tab reports impressions and clicks per product, which is the only honest way to tell whether you sold anything or merely mentioned it.