Long-tail keyword

Search for camera and you are up against everything ever filmed. Search for best budget camera for indoor talking head video and the field thins out fast. The second phrase is the long tail: more words, narrower intent, fewer people typing it, and far fewer videos built to answer it properly. The name comes from the shape of a demand curve, where a few enormous terms sit at the head and a very long tail of rare phrases stretches out behind them, holding most of the total volume between thousands of queries nobody targets. The trap is treating volume as the only measure. Two hundred people who want exactly what you made are worth more than twenty thousand who wanted something else.