Lyric video

Text on a background, timed to the vocal. That is the whole build, and it is why labels and independent artists put one out on release day: the song is up earning and collecting search traffic long before an expensive official video is finished. Fans use them to learn the words, which is a real reason people search a track by name. Production ranges from static type on a still image to kinetic typography carrying as much design as a proper video. Licensing is the part that matters. Uploading someone else's song with words over the top is still uploading someone else's song.