LinkedIn

The feed favours text posts, document carousels and native video, and engagement in the first hour after publishing weighs heavily on how far something travels. Reach comes largely through your connections and the people they engage with, so the graph matters more than hashtags. What makes it worth a creator's time is who is on it: buyers, hiring managers and decision makers, which converts into consulting work and B2B products at rates other platforms rarely reach from a fraction of the follower count.