Made on YouTube

Held in the autumn each year for creators and press, it is where monetisation changes, Shorts features and Studio tools get their first public airing. That is why the language creators use shifts every September, with terms nobody had heard in August suddenly appearing in every thumbnail. The gap between the stage and your account is the part that catches people out. Features announced there are usually described as rolling out over months and by region, so a tool demonstrated on stage can be missing from your Studio for a long while with nothing at all wrong.