Notification click-through rate

Studio reports how many notifications went out for an upload and how many were clicked. Two numbers sit behind that percentage, and the sent figure is the one people forget to read. YouTube stops sending mobile push notifications to a viewer who has not watched your channel or interacted with its notifications anywhere on the platform for around a month, routing uploads to their YouTube inbox instead. So a falling rate often reflects who is still on the list rather than how well the title worked. Compare it against your own previous uploads and nothing else.