End screen click rate

You find it in Studio's end screens report, where two figures sit together: how often elements were shown and how often they were clicked. Because elements only appear in the closing seconds, the denominator is already the small group who stayed to the end, so the rate says more about how well you set up the next video than about the size of your audience. Watch it as a trend on your own channel. Comparing it against someone else's is close to meaningless, since it depends on how long their end screens run and what sits on them.